My name is Nicole and I am the owner of NJB! We are a Womens Clothing Boutique offering Trendy & Affordable Fashion. Everything in my store is $50 and UNDER! With NEW Styles arriving every week, we always have something for EVERYONE! NJB Has been voted Best of DE for the last FIVE years… We ship all over the US for FREE, you can also choose FREE in store pickup at checkout and visit us at our *NEW* Location:

17 Wood St Suite 53 Middletown DE 19709 

I truly love connecting with each and every one of my customers. I started Nicole J in 2010 after I graduated from the Art Institute of NYC with my Fashion Design Degree. My mission has always been to provide excellent customer service to the every day women who wants to be Trendy AND comfortable. YES, that is a real thing!  I love meeting customers in the shop and through social media, personal styling is my passion! I grew up in Middletown, DE (graduated from Middletown HS in 2008) and will always consider this place my home. I love that NJB is able to bring Trendy Fashion to this small town.

My family is my life, I will always be “Mama” first, and Business Owner second. I always say that I cant tell my kids to follow their dream one day, if I don’t follow mine first. I love that my kids get to see me work hard and be apart of my growing business. I truly love what I do and am SO thankful to have the support of all of my customers for so many years! I am just getting started with NJB, the future is SO BRIGHT! I am so happy you found us and am so excited for you to follow along with me on this journey XOXO


More about Nicole…

Nicole studied Fashion Design at The Art Institute of NYC. While in NYC, Nicole interned with companies such as Fendi, Tommy Hilfiger, Marchesa, and a Buying Office where she got to attend four seasons of NY Fashion Week and write Trend Reports.

In 2010, she moved back to DE to start her custom design business. Shortly after, she realized she wanted to bring in clothing at a price point an every day customer could afford. Nicole launched her online boutique on her daughter’s first birthday, September 8th 2012. Nicole J Boutique opened their first location on June 28th, 2013, not even a year after the launch of the website. September 2017 Nicole expanded into a NEW Location, still in Middletown but with more space to grow. We are so excited to share this new space with everyone.